The British tour operator Thomson, part of the giant TUI and one of the largest in the UK, has launched the largest promotional campaign in its history, which has invested five million pounds (5.8 million euros), with a video shot in Tenerife.
The spot has been broadcast in prime time on some of the most watched programs in the country as "X Factor", the most watched of all British TV to concentrate on millions of viewers each week, who have been able to see spectacular images of the main attractions of the island as a tourist destination.
The vice president and chief executive of the Cabildo Insular de Turismo, Carlos Alonso, highlights the importance of these actions in which virtually no cost to the destination, "the island is the subject of a very effective promotion, given the enormous impact it is having the announcement from the British."
The counselor explains that "this initiative can be a real boost for the reserves to Tenerife for both Christmas and New Year and the rest of the winter season in a market that we choose as their favorite place to vacation at this time of year. "
The campaign focused on the importance of the concept of "quality time" is to influence the emotions of the viewer, inviting you to unwind, forget everything and focus on what really matters, to spend their time surrounded by those people you love.
For recording the ad, shot in the most beautiful settings of Tenerife, has used the latest technology with high definition cameras. From among the dozens of locations chosen for the shoot are the beach of Las Teresitas Santa Cruz, a luxury villa or hotel establishments Fasnia and Thomson Sensatori Resort in Guia de Isora or Bahia del Duque, Costa Adeje. As curious data recording include, for example, which employed more than seven months since the adoption of the initial concept to completion, which were recorded over 42 hours and involved more than 40 people, including actors and crew.
The campaign was launched in the UK in late October and runs until May 2012.
When I clicked on the website that was reporting it I got a Trojan Message so I have copied the report in full. Anyone wanting to chance it can see it on [You must be registered and logged in to see this link.]
The spot has been broadcast in prime time on some of the most watched programs in the country as "X Factor", the most watched of all British TV to concentrate on millions of viewers each week, who have been able to see spectacular images of the main attractions of the island as a tourist destination.
The vice president and chief executive of the Cabildo Insular de Turismo, Carlos Alonso, highlights the importance of these actions in which virtually no cost to the destination, "the island is the subject of a very effective promotion, given the enormous impact it is having the announcement from the British."
The counselor explains that "this initiative can be a real boost for the reserves to Tenerife for both Christmas and New Year and the rest of the winter season in a market that we choose as their favorite place to vacation at this time of year. "
The campaign focused on the importance of the concept of "quality time" is to influence the emotions of the viewer, inviting you to unwind, forget everything and focus on what really matters, to spend their time surrounded by those people you love.
For recording the ad, shot in the most beautiful settings of Tenerife, has used the latest technology with high definition cameras. From among the dozens of locations chosen for the shoot are the beach of Las Teresitas Santa Cruz, a luxury villa or hotel establishments Fasnia and Thomson Sensatori Resort in Guia de Isora or Bahia del Duque, Costa Adeje. As curious data recording include, for example, which employed more than seven months since the adoption of the initial concept to completion, which were recorded over 42 hours and involved more than 40 people, including actors and crew.
The campaign was launched in the UK in late October and runs until May 2012.
When I clicked on the website that was reporting it I got a Trojan Message so I have copied the report in full. Anyone wanting to chance it can see it on [You must be registered and logged in to see this link.]
