Off to starbucks tomorrow ! Can't wait for them to shout out my name!
Will you tell Starbucks your name?
Coffee chain Starbucks
has begun asking its UK customers their names in a bid to appear more
friendly. But do people really want to be on first name terms with their
barista?
Just got your head around waiting in line and remembering
whether you ordered a grande flavoured latte, a tall caramel macchiato
or a venti mocha light frappuccino?
Scrap that. Starbucks wants to get back to basics.
"Have you noticed how everything seems a little impersonal
nowadays?", its website asks wistfully. "We've all become user names,
reference numbers and IP addresses.
"From now on, we won't refer to you as a 'latte' or a
'mocha', but instead as your folks intended: by your name," the coffee
chain claims.
From now, as well as taking orders from customers, baristas
will also ask what they are called so this can be scribbled on cups and
called out when coffees are ready for collection.
All sounds very American? That is because it is.
But across the Atlantic, where the policy has been in place for years, Starbucks' friendliness has not always been reciprocated.
A cursory internet search throws up entire blogs dedicated to
snaps of shoddy spelling and miswritten names on the firm's
receptacles.
Will you tell Starbucks your name?
Coffee chain Starbucks
has begun asking its UK customers their names in a bid to appear more
friendly. But do people really want to be on first name terms with their
barista?
Just got your head around waiting in line and remembering
whether you ordered a grande flavoured latte, a tall caramel macchiato
or a venti mocha light frappuccino?
Scrap that. Starbucks wants to get back to basics.
"Have you noticed how everything seems a little impersonal
nowadays?", its website asks wistfully. "We've all become user names,
reference numbers and IP addresses.
"From now on, we won't refer to you as a 'latte' or a
'mocha', but instead as your folks intended: by your name," the coffee
chain claims.
From now, as well as taking orders from customers, baristas
will also ask what they are called so this can be scribbled on cups and
called out when coffees are ready for collection.
All sounds very American? That is because it is.
But across the Atlantic, where the policy has been in place for years, Starbucks' friendliness has not always been reciprocated.
A cursory internet search throws up entire blogs dedicated to
snaps of shoddy spelling and miswritten names on the firm's
receptacles.
